How Loop Earplugs Turned One Product Into €126M

In this episode of Create, we unpack how Loop Earplugs transformed a simple product into a €126M global lifestyle brand.

 

What started as a solution for concert-goers has become a sensory brand worn by parents, students, neurodivergent creators, and sleep-deprived millennials — all powered by smart content, niche positioning, and UGC.

 

We break down the 7-step strategy Loop used to expand their market, dominate on TikTok, and grow a cult following across 150+ countries. In this episode, we cover:

- Why Loop started with one niche — and how they expanded to five

- How they tailored content for ADHD, sleep, parenting, study, and more

- Why UGC and ambassador programs replaced polished ad production

- The quiz that drives conversion and zero-party data

- How they built a €1.5M/month paid media machine

- What your brand can steal from their content flywheel